Africa is a promising continent that abounds with opportunities in several areas. These opportunities include agriculture and animal husbandry, among others. A primary sector that is experiencing very good development, in particular thanks to the fact of being able to produce and transform products on site. A very promising business!
More and more people are trying to say that Africa is the breadbasket of the world. A breadbasket that is struggling to feed the majority of its population, which is unfortunately the case in the countries of sub-Saharan Africa. Even though investments by young Africans are often mentioned as the ideal path for development in Africa, in practice, governments are not yet making the necessary efforts to make it work. Despite the significant potential of its agriculture, the continent is still unable to impose its food self-sufficiency. It is therefore a major challenge that the continent must take up with the 4.5 billion people that Africa will have by 2100, according to the World Bank.
However, some young visionaries understood the importance of this sector and did not hesitate to invest in different activities. African agricultural entrepreneurs are currently real examples and some have been able to take advantage of this sector to create reliable economic models. Where big brands such as multinationals Nestlé or Soomdia dominate the market, young innovative and determined entrepreneurs are arriving. to impose itself by claiming know-how and 100% Made in Africa, with a desire for local development.
In this article, I come back to 10 agribusiness brands that are on the rise on the continent and that are helping to promote African agricultural talent.
1. Zabbaan Holding: the natural fruit juice brand Made in “Mali” which continues to rise
At only 29 years old, Aïssata DIAKITE, a Franco-Malian agripreneur, founded "Zabban", a consulting, manufacturing and marketing company for 100% Natural, Nutritional, Fair Trade quality fruit juices made from flowers, stems and roots from Mali. This benchmark brand across the continent (and now internationally) is the result of long-term work and determination by the young Aissata.
Moriba Saveurs d'Afrique is a company specializing in the manufacture and distribution of ethnic African food products. Various products such as drinks (fruit juices, liqueurs, herbal teas), sweet groceries (jams, chocolate creams), or even savory groceries (oils, spices, sauces, condiments). Proud of its “Quality Africa” certification, a guarantee of quality for the consumer, the Moriba company is committed to participating in local development. By relying on attractive and professional packaging, the brand also manages to impose itself internationally.
3. Ecoya, the 100% Ivorian and fair trade cocoa brand that is establishing itself on the chocolate market
This project is the initiative of a promising young chocolatier, Axel-Emmanuel GBAOU, a former banker who converted to agribusiness, it is a real example of success. Ecoya is the brand of chocolate for baking with a content of 75% fair trade certified cocoa roasted by women from a cooperative in Yamoussoukro, the political and administrative capital of Côte d'Ivoire.
The Ecoya chocolate project is to very quickly employ a hundred women in each of the 2,500 cooperatives in the country. For this, this private initiative is seeking funding to accelerate a company that is already meeting with the consent of women processors and some buyers of this truly "Made in Côte d'Ivoire" cocoa. source RFI.
4. Mhogo Foods, the 100% Kenyan gluten-free and sustainable cassava flour brand
Elizabeth GIKEBE is a young Kenyan, she is at the origin of Mhogo foods, a brand that transforms cassava into gluten-free flour. Most of this production is based on the ability to transform manufacturing waste into animal feed, and the manufacture of glue from cassava starch, used among other things for packaging product packages. 25 to 30 tons of cassava flour are produced each month, from cassava supplied by around forty farmers in the region.
5. Kilichi, the brand of meat dried that stirs the taste buds of Cameroonians
The Kilichi, very popular in the countries of the Sahel is also very popular in Cameroon.
This food originally made to overcome the problem of storing unsold products from Nigerian butchers very quickly became a coveted item. Made exclusively from leg of beef, it is produced in abundance in the north of the country. It is sometimes presented as the ideal gift to bring back when you leave this region for the Great South, it is obtained by cutting the meat into thin strips which are dried and grilled. It is a product that can be stored for more than six months, provided it is well dried. Young Cameroonian entrepreneurs have been able to surf the scales and seize this opportunity to professionalize the brand.
6. Biss & Love, the safari of flavors that takes you on sparkling adventures
Biss is a brand of refreshing drinks made from African hibiscus (the traditional "Bissap"). Labeled organic, this brand promotes a happy Africa as its founder, Ivan Martin Wang Sonne, a young Biss’Ness Man from Cameroon wants. It is in France, where he lives, that he launched his very promising activity. What particularly touched me in this brand, beyond the subtle taste of its products, are the adventures of Mister'Biss, the hero of the story.
7. Sweet Benin, the sugar-free cashew apple juice that awakens the senses
Benin, the 3rd largest producer of cashew nuts in the world, has been able to take advantage of this market, in particular through the transformation of this gold into fruit juice. Implemented by Techno Serve in partnership with Catholic Relief Services, supported by the Benin Cajù project and funded by the US government in a five-year project (2015-2020), the Sweet Benin label aimed through this meeting to inform and exchange with technical and financial partners in order to get them to engage with the platform. Source: Benin Reveal.
Adélaïde Laourou, the president of Sweet Benin label, remains very optimistic about the future of this product.
8. Coq Ivoire, a brand of Ivorian chickens that relies on quality and the trust of its customers
Coqivoire is the leading producer in the sub-region of meat and poultry products. Subsidiary of the SIPRA group (Société Ivoirienne de Productions Animales), the group has its own distribution network and relies on 100% made in Côte d'Ivoire and on communication that guarantees quality, safety and proximity to customers.
9. Khadar Market, the young Chadian brand of 100% organic fruits and vegetables
Khadar Market is a young company born from the initiative of a determined agripreneur, Fatime Souckar Terab, originally from Chad. Fascinated by agriculture from a very young age, Fatimé chose to embark on this path through the creation of Khadar Market. , a production and marketing company for fruits and vegetables, and 100% natural fruit juices directly from its fields.
10. Jambo, 100% fresh and natural fruit juices from the Democratic Republic of Congo
The Jambo company was born at the end of 2010, following the observation by two Congolese brothers, Frederic and Laurent Mwashirwa, that the vast majority of fruit juices consumed in the Democratic Republic of Congo were imported. Success was immediate. The company grew and quickly managed to impose its fresh fruit juices in large hotels, bars, restaurants and supermarkets in Kinshasa. To make their fruit juices, they get their supplies from local farmers and small producers.
10 brands, 10 success stories 100% Made in Africa, enough to give ideas to young people who want to get started.
Original article : https://youngleader.mondoblog.org/